"I've looked at all my competitors' websites, and they're all doing X" is never a good web strategy.
"I've looked at all my competitors' websites, and they're all doing X" is never a good web strategy.
If nothing else, it will help clarify things.
Pro-Tip: When you're expected to say something but aren't sure what to say, restate what's already been said as you understand it.
REDESIGN ALL THE THINGS
When your only tool is web development, every project looks like a web app.